Hype is a new YouTube feature designed to help smaller creators grow by allowing fans to promote videos from channels with fewer than 500,000 subscribers. Fans can hype videos within the first 7 days of release, earning creators points that boost their position on a weekly leaderboard, potentially introducing them to a wider audience. Hype also includes a "small creator bonus" to level the playing field for those with fewer subscribers.
Friday, September 20, 2024